The Digital Hunt
Reflecting on BEMM129
First and foremost, I would like to thank you for sticking with me until now. This blog post signifies the end of the MSc Digital Business Models module. Together we explored the fourth industrial revolution. I discussed changing job roles in digital economy and evaluated successful digital business models on various platforms, including colleagues’ blogs,…
Netflix and Chill your way into this Digital Business Model
A digital business model leverages digital technologies in pursuit of customer value-creation. Ideally this value-creation creates a competitive advantage over competitors and benefits customers, rendering them likely to purchase the company’s offerings (Innolytics, 2020). Digital business models can help foster disruptive innovation (Altitude Inc., 2020). In the “The Innovator’s Dilemma”, Christensen (1997) describes disruptive innovation…
Restaurants and Robots
Simply, the digital economy is economic activity that is a product of online hyperconnectivity. That is, the interconnectedness of the internet, internet of things (IoT), mobile technology, machines, organisations and people (Deloitte, 2019). The digital economy is transformational in nature – it has and will continue to undermine conventional conceptions regarding business structure and the…
Hey there.
Welcome to my blog. I’ll be focusing on all things digital – well in a business context! I’m Hannah, and I’m currently studying for an MSc in Marketing at the University of Exeter. As part of this degree, I’ll be documenting my educational journey through the world of digital business. Here’s hoping that my journey…
The Digital Hunt 